More than half of Columbus luxury listings had a price reduction in late 2025. Roger Willcut breaks down why overpricing at the $600K-plus level is so costly, and what actually drives the right list price in today's market.

Central Ohio real estate in 2026 is calmer, more selective, and driven by neighborhood-level trends. Buyers are negotiating again, sellers must price and present carefully, and micro-markets—from Downtown Columbus to Arena District and Upper Arlington — neighborhoods are moving at very different speeds.